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Listening Quiz: Digital Engagement Strategy for Investigative Journalism – Medium Level
Th10 21, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà báo (English for Journalist)
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1.
What is Michael mainly proposing to Linda?
A plan to reduce the number of articles they publish
A training program for new reporters
A digital engagement strategy for investigative journalism
A change in the newsroom’s privacy policy
Explanation:
Michael says, “We need a digital engagement strategy,” and then explains how they will use social media, short videos, interaction, and secure messaging.
2.
Which platforms does Michael say are key?
Facebook, Twitter, and Instagram
YouTube, LinkedIn, and TikTok
Email, blogs, and podcasts
Reddit, Snapchat, and WhatsApp
Explanation:
Michael directly states, “Facebook, Twitter, and Instagram are key.”
3.
How will they keep the audience interested?
By posting longer investigative reports every day
By sending private newsletters only
By limiting audience interaction
By sharing short videos and updates
Explanation:
Michael says they will keep the audience interested “by sharing short videos and updates.”
4.
What can be inferred about the team’s approach to audience engagement?
They want to avoid any direct communication with readers
They want to encourage active two-way interaction
They plan to rely only on print advertisements
They are not concerned about audience interest
Explanation:
Michael says they will allow comments and questions and adds that “interaction is very important,” which shows they want active two-way engagement.
5.
What will the team do next?
Publish the first article immediately
Stop using social media platforms
Create a content calendar
Choose a new newsroom director
Explanation:
At the end, Michael says, “Next, we create a content calendar.”
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