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Listening Quiz: Digital Engagement Strategy for Investigative Journalism – Medium Level
Th10 21, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà báo (English for Journalist)
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1.
What is Michael mainly proposing to Linda?
A training program for new reporters
A digital engagement strategy for investigative journalism
A plan to reduce the number of articles they publish
A change in the newsroom’s privacy policy
Explanation:
Michael says, “We need a digital engagement strategy,” and then explains how they will use social media, short videos, interaction, and secure messaging.
2.
Which platforms does Michael say are key?
YouTube, LinkedIn, and TikTok
Email, blogs, and podcasts
Facebook, Twitter, and Instagram
Reddit, Snapchat, and WhatsApp
Explanation:
Michael directly states, “Facebook, Twitter, and Instagram are key.”
3.
How will they keep the audience interested?
By posting longer investigative reports every day
By sharing short videos and updates
By sending private newsletters only
By limiting audience interaction
Explanation:
Michael says they will keep the audience interested “by sharing short videos and updates.”
4.
What can be inferred about the team’s approach to audience engagement?
They plan to rely only on print advertisements
They want to avoid any direct communication with readers
They want to encourage active two-way interaction
They are not concerned about audience interest
Explanation:
Michael says they will allow comments and questions and adds that “interaction is very important,” which shows they want active two-way engagement.
5.
What will the team do next?
Stop using social media platforms
Choose a new newsroom director
Publish the first article immediately
Create a content calendar
Explanation:
At the end, Michael says, “Next, we create a content calendar.”
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