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Listening Quiz: Digital Engagement Strategy for Investigative Journalism – Medium Level
Th10 21, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà báo (English for Journalist)
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1.
What is Michael mainly proposing to Linda?
A training program for new reporters
A plan to reduce the number of articles they publish
A digital engagement strategy for investigative journalism
A change in the newsroom’s privacy policy
Explanation:
Michael says, “We need a digital engagement strategy,” and then explains how they will use social media, short videos, interaction, and secure messaging.
2.
Which platforms does Michael say are key?
Reddit, Snapchat, and WhatsApp
YouTube, LinkedIn, and TikTok
Email, blogs, and podcasts
Facebook, Twitter, and Instagram
Explanation:
Michael directly states, “Facebook, Twitter, and Instagram are key.”
3.
How will they keep the audience interested?
By posting longer investigative reports every day
By sending private newsletters only
By sharing short videos and updates
By limiting audience interaction
Explanation:
Michael says they will keep the audience interested “by sharing short videos and updates.”
4.
What can be inferred about the team’s approach to audience engagement?
They want to encourage active two-way interaction
They want to avoid any direct communication with readers
They are not concerned about audience interest
They plan to rely only on print advertisements
Explanation:
Michael says they will allow comments and questions and adds that “interaction is very important,” which shows they want active two-way engagement.
5.
What will the team do next?
Create a content calendar
Stop using social media platforms
Publish the first article immediately
Choose a new newsroom director
Explanation:
At the end, Michael says, “Next, we create a content calendar.”
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