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Listening Quiz: Thảo Luận Lợi Ích Hợp Pháp Cho Tiếp Thị Trực Tiếp – Medium Level
Th2 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Cố vấn pháp lý (English for Legal Advisor)
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1.
What is the main purpose of Olivia and David’s conversation?
To explain how to plan a direct marketing campaign while checking legitimate interests
To decide which customers should receive a free sample
To compare different sales targets for several departments
To discuss how to redesign a company logo for a new product
Explanation:
They discuss the steps for checking legitimate interests in a new direct marketing campaign, including purpose, necessity, balance test, transparency, and opt-out.
2.
According to Olivia, what is the first step in checking legitimate interests?
To ask customers for payment details
To choose the most expensive advertising channel
To send the campaign immediately
To identify the purpose of the marketing clearly
Explanation:
Olivia says, ‘We must identify the purpose of the marketing clearly.’
3.
What does David say is the purpose of the campaign?
To reduce staff workload by automating emails
To increase sales by reaching new customers
To promote a free service to existing clients
To collect sensitive data for research
Explanation:
David states, ‘Our purpose is to increase sales by reaching new customers.’
4.
What can be inferred about the company’s approach to direct marketing?
It plans to consider both business goals and customer rights
It only cares about sending as many messages as possible
It wants to ignore customer privacy if sales increase
It has already decided not to use any personal data
Explanation:
The conversation shows the company reviewing necessity, balancing interests against privacy risks, informing customers, and offering an opt-out, which indicates it is considering both business goals and customer rights.
5.
How do they suggest measuring privacy risks?
By asking employees whether they like the campaign
By checking how much data is used and how sensitive it is
By comparing the campaign to older advertisements
By counting how many sales are made each day
Explanation:
Olivia says, ‘We look at how much data we use and how sensitive it is.’
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