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Listening Quiz: Thảo Luận Lợi Ích Hợp Pháp Cho Tiếp Thị Trực Tiếp – Medium Level
Th2 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Cố vấn pháp lý (English for Legal Advisor)
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1.
What is the main purpose of Olivia and David’s conversation?
To decide which customers should receive a free sample
To discuss how to redesign a company logo for a new product
To compare different sales targets for several departments
To explain how to plan a direct marketing campaign while checking legitimate interests
Explanation:
They discuss the steps for checking legitimate interests in a new direct marketing campaign, including purpose, necessity, balance test, transparency, and opt-out.
2.
According to Olivia, what is the first step in checking legitimate interests?
To choose the most expensive advertising channel
To identify the purpose of the marketing clearly
To send the campaign immediately
To ask customers for payment details
Explanation:
Olivia says, ‘We must identify the purpose of the marketing clearly.’
3.
What does David say is the purpose of the campaign?
To reduce staff workload by automating emails
To increase sales by reaching new customers
To promote a free service to existing clients
To collect sensitive data for research
Explanation:
David states, ‘Our purpose is to increase sales by reaching new customers.’
4.
What can be inferred about the company’s approach to direct marketing?
It wants to ignore customer privacy if sales increase
It only cares about sending as many messages as possible
It has already decided not to use any personal data
It plans to consider both business goals and customer rights
Explanation:
The conversation shows the company reviewing necessity, balancing interests against privacy risks, informing customers, and offering an opt-out, which indicates it is considering both business goals and customer rights.
5.
How do they suggest measuring privacy risks?
By counting how many sales are made each day
By checking how much data is used and how sensitive it is
By comparing the campaign to older advertisements
By asking employees whether they like the campaign
Explanation:
Olivia says, ‘We look at how much data we use and how sensitive it is.’
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Listening Lesson
Vocabulary Flashcards and Quiz
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