Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Tính Nhất Quán trong Thông Điệp Thương Hiệu – Medium Level
Th4 26, 2024
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
‹
1
2
3
4
5
›
1.
What is the conversation mainly about?
Ways to reduce the cost of marketing materials
How to create a new advertising campaign
Keeping brand messages consistent across different channels
How to train customers to remember product names
Explanation:
Anna explains that the company’s messages must be the same everywhere, including social media, ads, emails, and videos. The main topic is brand messaging consistency.
2.
According to Anna, where should the brand messages be the same?
Only in printed brochures
Only on social media
Only in emails and videos
In social media, ads, emails, and videos
Explanation:
Anna says the messages must be the same everywhere, and she specifically names social media, ads, emails, and videos.
3.
What should content creators use when making brand messages?
The same words and style
Messages written by customers
Different styles for each platform
Only short slogans
Explanation:
Anna says content creators must use the same words and style.
4.
What will likely happen if different messages are used?
Customers may become confused and the brand may seem weaker
The team will need fewer guides
Customers will recognize the brand more quickly
The brand will become more expensive to promote
Explanation:
Anna directly says that different messages can confuse customers and weaken the brand, which supports this inference.
5.
Why does Anna mention the brand guide?
To show that the team should ignore the rules
To ask James to write a new guide
To suggest the brand guide is only for emails
To explain where content creators should get guidance
Explanation:
Anna says they have a brand guide to follow, indicating it is the guidance content creators should use.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Tiếng Anh Marketing: Tính Nhất Quán trong Thông Điệp Thương Hiệu – Medium Level
Tiếp theo:
Tiếng Anh Y Học: Giao Lưu với Cán Bộ Tài Trợ tại Bữa Tối Tài Trợ Nghiên Cứu – Advanced Level
→