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Listening Quiz: Thảo Luận về Sụt Giảm Hiệu Suất Chiến Dịch – Easy Level
Th1 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
How much did the campaign performance drop this month compared to last month?
About 20 percent
About 10 percent
About 30 percent
About 40 percent
Explanation:
Paul says the campaign performance dropped about 30 percent compared to last month.
2.
What does Paul think is causing the drop in performance?
The target audience was changed
The ads are not reaching the right people
The budget was cut
The report was delayed
Explanation:
Paul says, ‘We think the ads are not reaching the right people.’
3.
Did the target audience change for the campaign?
No, it stayed the same
Yes, it changed this month
No, it was removed
Yes, it changed last week
Explanation:
Paul states that the target stayed the same.
4.
Why does Laura say, ‘We should tell management quickly’?
To suggest they report the problem soon
To say the campaign is already fixed
To ask Paul to stop the campaign immediately
To recommend changing the target audience
Explanation:
Laura says they should tell management quickly because the campaign has dropped and needs attention.
5.
What will Paul and Laura most likely do next?
Change the target audience
Prepare a report with new ideas
Cancel all future ads
Launch a new campaign right away
Explanation:
Laura says, ‘Let’s prepare a report with new ideas,’ which clearly suggests their next step.
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