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Listening Quiz: Thảo Luận về Sụt Giảm Hiệu Suất Chiến Dịch – Easy Level
Th1 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
How much did the campaign performance drop this month compared to last month?
About 20 percent
About 30 percent
About 40 percent
About 10 percent
Explanation:
Paul says the campaign performance dropped about 30 percent compared to last month.
2.
What does Paul think is causing the drop in performance?
The report was delayed
The target audience was changed
The budget was cut
The ads are not reaching the right people
Explanation:
Paul says, ‘We think the ads are not reaching the right people.’
3.
Did the target audience change for the campaign?
No, it stayed the same
Yes, it changed this month
Yes, it changed last week
No, it was removed
Explanation:
Paul states that the target stayed the same.
4.
Why does Laura say, ‘We should tell management quickly’?
To say the campaign is already fixed
To recommend changing the target audience
To ask Paul to stop the campaign immediately
To suggest they report the problem soon
Explanation:
Laura says they should tell management quickly because the campaign has dropped and needs attention.
5.
What will Paul and Laura most likely do next?
Launch a new campaign right away
Prepare a report with new ideas
Cancel all future ads
Change the target audience
Explanation:
Laura says, ‘Let’s prepare a report with new ideas,’ which clearly suggests their next step.
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