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Listening Quiz: Thảo Luận về Bản Địa Hóa Văn Hóa với Các Trưởng Nhóm Marketing – Easy Level
Th8 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Jessica mainly discussing with William?
How to localize marketing ads for different regions
How to increase sales through discounts
How to redesign the company website only for Asia
How to hire more staff for the marketing team
Explanation:
Jessica and William discuss adapting ads for each region, including language, images, colors, and holidays. The main topic is localization of marketing campaigns.
2.
According to Jessica, what besides language should be changed in the ads?
The product prices
The office location
Only the company logo
Images and colors
Explanation:
Jessica says, ‘No, also images and colors matter,’ so those are the other elements that should be changed.
3.
What does Jessica say about red in Asia?
It means danger
It is connected to winter
It is a sign of good luck
It should never be used
Explanation:
Jessica clearly states, ‘Red is good luck in Asia.’
4.
Why does Jessica want to avoid wrong messages in the ads?
To prevent meanings from being misunderstood in different regions
To make the ads shorter
To reduce the number of campaigns
To use more red in every market
Explanation:
The conversation explains that colors can mean different things in different places, so Jessica wants to avoid messages that could be interpreted wrongly.
5.
Why does Jessica suggest using local holidays in the campaigns?
To make the ads more expensive
To replace the need for images
To connect with people in each region
To avoid changing the marketing plans
Explanation:
William says, ‘It will connect with people,’ which supports that Jessica suggests local holidays to make the campaigns feel more relevant to local audiences.
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Tiếng Anh Marketing: Thảo Luận về Bản Địa Hóa Văn Hóa với Các Trưởng Nhóm Marketing – Easy Level
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