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Listening Quiz: Thảo Luận Chiến Lược Định Giá Quốc Tế – Advanced Level
Th12 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Olivia and Michael mainly discussing?
A plan to expand the IT department
How to improve customer service training
A report about employee salaries
A pricing strategy for the European market
Explanation:
They discuss competitive prices in Europe, currency fluctuations, taxes, import duties, competitors, and possible pricing models, all focused on pricing strategy for Europe.
2.
What concern does Michael raise about local currency pricing?
It would make prices less stable for customers
It would reduce sales volume too much
It would eliminate taxes and import duties
It might increase accounting complexity
Explanation:
Michael says, ‘But it might increase our accounting complexity.’
3.
What does Olivia say they must include in the final price?
Taxes and import duties
Employee bonuses and training fees
Advertising costs and shipping delays
Warehouse rent and office supplies
Explanation:
Olivia says, ‘We must factor those into the final price,’ referring to taxes and import duties.
4.
Why does Olivia suggest monitoring competitors closely?
Because competitors are changing prices often
Because competitors are opening new offices
Because competitors are lowering taxes
Because competitors are hiring more staff
Explanation:
Michael says competitors are adjusting prices frequently, and Olivia responds that they should monitor their actions closely. This implies they need to watch frequent price changes.
5.
What will Michael do next according to the conversation?
Cancel the meeting for next week
Prepare a customer service survey
Coordinate with the IT team and gather financial data
Set prices for all European products immediately
Explanation:
Michael says, ‘I will coordinate with the IT team for that,’ and later, ‘I will start gathering the financial data today.’
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Tiếng Anh Marketing: Thảo Luận Chiến Lược Định Giá Quốc Tế – Advanced Level
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Tiếng Anh Cơ Khí: Đánh Giá Rủi Ro Cho Bảo Trì Không Gian Hạn Chế – Advanced Level
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