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Listening Quiz: Thảo Luận Yêu Cầu Tài Liệu Hỗ Trợ Bán Hàng – Advanced Level
Th11 8, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Mia and David mainly discussing?
A complaint about the current sales team performance
A request to redesign the company website
A plan to create new sales enablement materials
A proposal to change the marketing budget
Explanation:
The conversation is about what sales materials are needed, who will create them, and how they should be prepared, so the main idea is planning new sales enablement materials.
2.
What two types of materials does Mia say they need?
Flyers and price lists
Emails and newsletters
Posters and business cards
Brochures and product sheets
Explanation:
Mia clearly says, ‘We need brochures and product sheets.’
3.
What does Mia say should be emphasized in the materials?
Company history
Product benefits
Shipping information
Technical specifications
Explanation:
When David asks whether the materials should focus on features or benefits, Mia answers, ‘Benefits are more important for our clients.’
4.
Why does Mia want both digital and print versions of the materials?
Because the materials will only be used once
Because David prefers printed documents
Because the marketing team cannot use computers
Because different situations call for different formats
Explanation:
Mia says, ‘Both would be best for different situations,’ which implies she wants both formats so they can be used in different contexts.
5.
What does Mia say about training for the sales team?
It will be handled by David alone
It is important for effective use
It is unnecessary if the materials are clear
It should be postponed until next month
Explanation:
Mia answers, ‘Yes, training is important for effective use.’
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Listening Lesson
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Tiếng Anh Marketing: Thảo Luận Yêu Cầu Tài Liệu Hỗ Trợ Bán Hàng – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Kết Quả Danh Sách Sửa Chữa Cho Lắp Đặt Cơ Khí – Advanced Level
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