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Listening Quiz: Thảo Luận Nhu Cầu Dịch Thuật và Chuyển Thể Nội Dung – Medium Level
Th5 24, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Robert and Sophia mainly discussing?
A meeting to hire new designers
A language project involving translation and transcreation
A complaint about unclear advertising results
A marketing campaign budget and schedule
Explanation:
Robert says they need to talk about their language project, and the conversation focuses on translation, transcreation, languages, and tone requirements.
2.
How many languages do they want for translation?
B three
C five
A two
D seven
Explanation:
Robert says, ‘We want five languages for translation and two for transcreation.’
3.
What does Robert say about transcreation?
D It does not keep the original idea
C It is used only for legal documents
A It only changes text into another language
B It changes the message as well as the words
Explanation:
Robert explains that transcreation is like translation but also changes the message, while keeping the original idea.
4.
What can be inferred about the ads Robert wants to localize?
B They should use the exact same wording everywhere
A They should sound formal in every market
D They are only intended for one language
C They should be adapted to local culture and still feel friendly
Explanation:
Sophia asks whether transcreation adapts content for local culture, and Robert confirms it keeps the original idea but changes words. He also says the tone should be friendly and clear for all markets.
5.
What will Sophia do next?
D She will translate all five languages immediately
A She will ask Robert to rewrite the ads herself
B She will prepare a plan and send it soon
C She will cancel the language project
Explanation:
Sophia says, ‘Okay, do you have special requirements for tone or style?’ and then, ‘Got it. I will prepare a plan and send it soon.’
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Tiếng Anh Marketing: Thảo Luận Nhu Cầu Dịch Thuật và Chuyển Thể Nội Dung – Medium Level
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Flashcards và Quiz Từ Vựng: Bảo Trì Dự Đoán Cho Thiết Bị Quay – Easy Level
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