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Listening Quiz: Cuộc Họp Đề Xuất Chiến Dịch PR – Easy Level
Th7 23, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Olivia’s proposal?
To increase brand awareness online
To reduce the campaign budget
To redesign the company website
To launch a new product online
Explanation:
Olivia says the goal of the PR campaign is to increase brand awareness online.
2.
How much is the budget for the campaign?
$50,000 for three months
$100,000 for three months
$20,000 for three months
$50,000 for one month
Explanation:
Olivia states that the budget is $50,000 for three months.
3.
What methods will Olivia use to reach more people?
Email newsletters and radio ads
Social media ads and influencer partnerships
Trade shows and newspaper ads
Television commercials and flyers
Explanation:
Olivia says they will use social media ads and influencer partnerships.
4.
What results does Olivia expect from the campaign?
A 20% increase in employee engagement
A 50% increase in advertising costs
A 20% increase in website visits
A 10% decrease in sales
Explanation:
Olivia says they expect a 20% increase in website visits.
5.
What will the team track to measure the campaign’s success?
Website design changes and inventory levels
Monthly profits and office attendance
Social media engagement and sales data
Customer complaints and shipping times
Explanation:
Olivia explains that they will track social media engagement and sales data to measure success.
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