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Listening Quiz: Cuộc Họp Đề Xuất Chiến Dịch PR – Easy Level
Th7 23, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Olivia’s proposal?
To launch a new product online
To redesign the company website
To increase brand awareness online
To reduce the campaign budget
Explanation:
Olivia says the goal of the PR campaign is to increase brand awareness online.
2.
How much is the budget for the campaign?
$50,000 for one month
$20,000 for three months
$50,000 for three months
$100,000 for three months
Explanation:
Olivia states that the budget is $50,000 for three months.
3.
What methods will Olivia use to reach more people?
Trade shows and newspaper ads
Social media ads and influencer partnerships
Email newsletters and radio ads
Television commercials and flyers
Explanation:
Olivia says they will use social media ads and influencer partnerships.
4.
What results does Olivia expect from the campaign?
A 50% increase in advertising costs
A 20% increase in website visits
A 10% decrease in sales
A 20% increase in employee engagement
Explanation:
Olivia says they expect a 20% increase in website visits.
5.
What will the team track to measure the campaign’s success?
Customer complaints and shipping times
Monthly profits and office attendance
Website design changes and inventory levels
Social media engagement and sales data
Explanation:
Olivia explains that they will track social media engagement and sales data to measure success.
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