Listening Quiz: Thuyết Trình Đề Xuất Chiến Dịch Được Bản Địa Hóa – Advanced Level

1. What is the main topic of the conversation?

A plan to increase the budget for a global advertising launch
A proposal for a localized campaign that adapts the message while keeping the brand consistent
A discussion about hiring new staff for a marketing team
A report on customer complaints about product quality

2. What will Mia and Michael use to measure the success of the campaign?

3. What is one way the campaign will stay aligned with the global brand image?

4. Why does Mia mention that local studies show higher connection and trust?

5. Why does Michael ask whether they can balance local appeal and brand unity?

He is asking for a list of all social media platforms to use
He wants Mia to increase the campaign budget
He is suggesting that the campaign should only use global language
He wants to confirm that the campaign can be effective without damaging the global brand