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Listening Quiz: Thuyết Trình Chiến Lược Thâm Nhập Thị Trường – Easy Level
Th3 30, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
A complaint about problems with local suppliers
A report on sales results from last year
A training session on how to use social media
A discussion of a plan to enter the Brazilian market
Explanation:
Jessica presents a market entry strategy for Brazil, including the target market, sales approach, advertising, partners, and risks.
2.
Why does Jessica say Brazil is a good country to enter?
It has many young customers
It is the easiest place to advertise
It already has two local partners
It has the lowest currency risk
Explanation:
Jessica says, ‘Brazil has many young customers,’ as the reason for entering that market.
3.
What will the company use first to enter the market?
Online sales
Trade shows
Radio advertisements
Physical stores
Explanation:
Jessica states, ‘We will start with online sales first.’
4.
What are the main risks mentioned for the plan?
Currency changes and laws
Competition from two local companies
Lack of customers and weak staff
High shipping costs and poor design
Explanation:
Jessica says the main risks are ‘currency changes and laws.’
5.
What does David think about Jessica’s plan?
He believes the plan is clear and smart
He thinks the plan should be canceled
He is confused about the target country
He wants to change the company name
Explanation:
David says, ‘This plan looks clear and smart,’ which shows he approves of the plan.
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Listening Lesson
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Tiếng Anh Marketing: Thuyết Trình Chiến Lược Thâm Nhập Thị Trường – Easy Level
Tiếp theo:
Listening Quiz: Tính Chất Vật Liệu Cho Mô Phỏng Nhiệt – Medium Level
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