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Listening Quiz: Thuyết Trình Chiến Lược Thâm Nhập Thị Trường – Easy Level
Th3 30, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
A complaint about problems with local suppliers
A report on sales results from last year
A training session on how to use social media
A discussion of a plan to enter the Brazilian market
Explanation:
Jessica presents a market entry strategy for Brazil, including the target market, sales approach, advertising, partners, and risks.
2.
Why does Jessica say Brazil is a good country to enter?
It is the easiest place to advertise
It has many young customers
It has the lowest currency risk
It already has two local partners
Explanation:
Jessica says, ‘Brazil has many young customers,’ as the reason for entering that market.
3.
What will the company use first to enter the market?
Trade shows
Physical stores
Radio advertisements
Online sales
Explanation:
Jessica states, ‘We will start with online sales first.’
4.
What are the main risks mentioned for the plan?
Currency changes and laws
Lack of customers and weak staff
High shipping costs and poor design
Competition from two local companies
Explanation:
Jessica says the main risks are ‘currency changes and laws.’
5.
What does David think about Jessica’s plan?
He is confused about the target country
He thinks the plan should be canceled
He wants to change the company name
He believes the plan is clear and smart
Explanation:
David says, ‘This plan looks clear and smart,’ which shows he approves of the plan.
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Listening Lesson
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Tiếng Anh Marketing: Thuyết Trình Chiến Lược Thâm Nhập Thị Trường – Easy Level
Tiếp theo:
Listening Quiz: Tính Chất Vật Liệu Cho Mô Phỏng Nhiệt – Medium Level
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