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Listening Quiz: Điều Chỉnh Thông Cáo Báo Chí cho Truyền Thông Địa Phương – Medium Level
Th6 8, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What are Kevin and Laura mainly discussing?
How to write a press release for national news
How to adapt a press release for local media
How to choose a company spokesperson
How to design a newspaper advertisement
Explanation:
Kevin says they need to change the press release for local outlets by adding local details, using simpler language, and making it shorter.
2.
What should be added to the press release for local outlets?
More quotes from company executives
Local details and examples
Longer explanations
A new main message
Explanation:
Kevin directly says they must add local details and examples for local outlets.
3.
What does Kevin say about the language style for local readers?
It should be more technical
It should include more slang
It should use simpler words
It should be written in a formal style
Explanation:
Kevin says that simpler words work better for local readers.
4.
Why does Kevin want the press release to include nearby towns or local events?
To change the main message completely
To make it longer than the national version
To make it more interesting to locals
To avoid using examples
Explanation:
Kevin says that adding local details like nearby towns or local events makes the release more interesting to locals.
5.
What should stay the same in the revised press release?
The language style
The local examples
The length
The main message
Explanation:
Kevin clearly says that the main message stays the same.
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