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Listening Quiz: Tạo Thông Điệp Chính cho Thương Hiệu Mới – Easy Level
Th3 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main purpose of Paul and Laura’s conversation?
To decide on a new company name
To discuss how to create key messages for a new brand
To train new employees in sales techniques
To plan a customer survey for families
Explanation:
They talk about the brand’s main idea, target customers, message style, and adding examples, all for creating key messages.
2.
According to Paul, which group is the brand focusing on?
Teenagers and students
Tourists and visitors
Young professionals and families
Managers and retirees
Explanation:
Paul says, ‘We focus on young professionals and families.’
3.
What does Laura say the messages must feel like?
Formal and detailed
Strict and professional
Friendly and helpful
Funny and creative
Explanation:
Laura says, ‘Then, messages must feel friendly and helpful.’
4.
Why does Paul want to include examples in the messages?
To make the messages longer
To replace the need for simple language
To help people understand better
To avoid mentioning the brand name
Explanation:
Paul says, ‘Yes, examples help people understand better,’ which shows the purpose of adding examples.
5.
What will Laura do next?
Change the brand’s main idea
Send the final messages to customers
Write draft messages today
Meet the target customers in person
Explanation:
Laura says, ‘I will write draft messages today,’ which states her next action.
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