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Listening Quiz: Tích Hợp Quan Hệ Công Chúng vào Truyền Thông Marketing – Advanced Level
Th3 3, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main topic of the conversation?
How to design a new advertising campaign
How to choose the best social media platform
How to reduce marketing costs by cutting ads
How public relations supports marketing communications
Explanation:
Emily and John discuss adding PR to the marketing mix, how it supports advertising, how to measure it, and why it matters in crises and strategy alignment.
2.
According to Emily, which of the following is a tool used in public relations?
Press releases
Television commercials
Product packaging
Discount coupons
Explanation:
Emily lists press releases, events, social media, and media relations as PR tools.
3.
How does Emily say PR success can be measured?
By tracking media coverage, audience reach, and brand sentiment
By counting sales only
By comparing ad designs
By measuring website speed
Explanation:
Emily states that PR success is measured by tracking media coverage, audience reach, and brand sentiment.
4.
What can be inferred about PR compared with advertising?
PR replaces the need for any marketing message
PR works immediately and guarantees sales
PR can be cheaper but usually takes time to show results
PR is mainly used to create direct selling offers
Explanation:
Emily says PR can be cheaper but needs time to build results, so it likely does not work as quickly as advertising.
5.
Why does Emily mention that PR can help during a crisis?
To show that PR only matters when sales are low
To say that crises are the best time to launch new products
To suggest that advertising should be stopped during crises
To explain that PR can protect a company’s image and public perception
Explanation:
Emily says PR can manage public perception and protect the company’s image during a crisis.
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