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Listening Quiz: Tích Hợp Quan Hệ Công Chúng vào Truyền Thông Marketing – Advanced Level
Th3 3, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main topic of the conversation?
How to reduce marketing costs by cutting ads
How public relations supports marketing communications
How to design a new advertising campaign
How to choose the best social media platform
Explanation:
Emily and John discuss adding PR to the marketing mix, how it supports advertising, how to measure it, and why it matters in crises and strategy alignment.
2.
According to Emily, which of the following is a tool used in public relations?
Television commercials
Press releases
Discount coupons
Product packaging
Explanation:
Emily lists press releases, events, social media, and media relations as PR tools.
3.
How does Emily say PR success can be measured?
By comparing ad designs
By tracking media coverage, audience reach, and brand sentiment
By counting sales only
By measuring website speed
Explanation:
Emily states that PR success is measured by tracking media coverage, audience reach, and brand sentiment.
4.
What can be inferred about PR compared with advertising?
PR is mainly used to create direct selling offers
PR works immediately and guarantees sales
PR replaces the need for any marketing message
PR can be cheaper but usually takes time to show results
Explanation:
Emily says PR can be cheaper but needs time to build results, so it likely does not work as quickly as advertising.
5.
Why does Emily mention that PR can help during a crisis?
To explain that PR can protect a company’s image and public perception
To suggest that advertising should be stopped during crises
To say that crises are the best time to launch new products
To show that PR only matters when sales are low
Explanation:
Emily says PR can manage public perception and protect the company’s image during a crisis.
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