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Listening Quiz: Thảo luận về tác động đến biên lợi nhuận của một gói khuyến mãi – Advanced Level
Th8 31, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are Linda and Paul mainly discussing?
How to train new sales staff
A delay in shipping customer orders
The profit impact of a promotional bundle
How to design a new logo for the company
Explanation:
They talk about how the new bundle affects profit margin, whether volume can offset lower margins, and what data is needed for the analysis.
2.
What data does Paul ask Linda to send him?
Sales forecasts and cost details for each item
Employee schedules and attendance reports
Competitor advertisements and store locations
Customer complaints and refund records
Explanation:
Paul says he needs ‘sales forecasts and cost details for each item.’
3.
What can be inferred about Paul’s approach to the bundle analysis?
He wants to approve the bundle immediately
He thinks the bundle will definitely fail
He believes competitor pricing is irrelevant
He plans to base his analysis on specific data
Explanation:
Paul asks for sales forecasts, cost details, and competitor pricing, which shows he wants to analyze the bundle using specific information.
4.
When does Paul say he can finish the margin analysis?
Next month
By the end of this week
After the holiday season
Tomorrow morning
Explanation:
Paul says, ‘I can finish it by the end of this week.’
5.
Why does Linda ask about competitor pricing?
To find out when Paul will take a vacation
To decide which employees should be promoted
To delay the conversation until later
To understand market pressure in the analysis
Explanation:
Paul says competitor pricing will help them understand market pressure, so Linda asks about it for that reason.
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