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Listening Quiz: Điều chỉnh nội dung bán hàng theo hành trình khách hàng – Medium Level
Th11 26, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main topic of Kevin and Sarah’s conversation?
Reviewing customer complaints about marketing
Planning how to match sales content to different buyer journey stages
Discussing how to hire more sales staff
Choosing a new product to sell to customers
Explanation:
They discuss updating sales content so it matches the awareness, consideration, and decision stages of the buyer journey.
2.
Which content did Kevin say works well for the awareness stage?
Product demos and customer testimonials
Blog posts and social media
Sales scripts and training videos
Case studies and comparison guides
Explanation:
Kevin says blog posts and social media work well for the awareness stage.
3.
What will Kevin and Sarah create for the sales team?
A pricing chart
A new website
A guide
A customer survey
Explanation:
Kevin says, ‘We will create a guide for the sales team.’
4.
Which two stages did Sarah ask about after Kevin mentioned the buyer journey stages?
Consideration and decision
Decision and follow-up
Awareness and decision
Awareness and consideration
Explanation:
Sarah asks about the awareness stage, then the consideration stage, and later the decision stage. The question asks which two stages she asked about after Kevin mentioned the stages, and the first two she follows up on are awareness and consideration.
5.
What can be inferred about the guide for the sales team?
It will only include product demos and testimonials
It is meant for customers to read on their own
It will replace the need for any sales conversations
It will help sales staff choose content that fits each stage of the buyer journey
Explanation:
Since they plan to match content to each buyer journey stage and create a guide for the sales team, the guide is meant to help sales staff use the right content at the right stage.
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