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Listening Quiz: Điều chỉnh nội dung bán hàng theo hành trình khách hàng – Medium Level
Th11 26, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main topic of Kevin and Sarah’s conversation?
Choosing a new product to sell to customers
Discussing how to hire more sales staff
Planning how to match sales content to different buyer journey stages
Reviewing customer complaints about marketing
Explanation:
They discuss updating sales content so it matches the awareness, consideration, and decision stages of the buyer journey.
2.
Which content did Kevin say works well for the awareness stage?
Sales scripts and training videos
Case studies and comparison guides
Blog posts and social media
Product demos and customer testimonials
Explanation:
Kevin says blog posts and social media work well for the awareness stage.
3.
What will Kevin and Sarah create for the sales team?
A customer survey
A pricing chart
A new website
A guide
Explanation:
Kevin says, ‘We will create a guide for the sales team.’
4.
Which two stages did Sarah ask about after Kevin mentioned the buyer journey stages?
Awareness and consideration
Decision and follow-up
Consideration and decision
Awareness and decision
Explanation:
Sarah asks about the awareness stage, then the consideration stage, and later the decision stage. The question asks which two stages she asked about after Kevin mentioned the stages, and the first two she follows up on are awareness and consideration.
5.
What can be inferred about the guide for the sales team?
It will only include product demos and testimonials
It is meant for customers to read on their own
It will replace the need for any sales conversations
It will help sales staff choose content that fits each stage of the buyer journey
Explanation:
Since they plan to match content to each buyer journey stage and create a guide for the sales team, the guide is meant to help sales staff use the right content at the right stage.
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