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Listening Quiz: Cân bằng nội dung trường tồn (evergreen) và nội dung xu hướng cho SEO – Advanced Level
Th8 31, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên SEO (English for SEO Specialist)
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1.
What is Kevin’s main suggestion about the content strategy?
Publish a mix of evergreen and trending content
Focus only on trending topics to get fast traffic
Stop updating content because SEO changes too often
Use only stable keywords for all articles
Explanation:
Kevin says they should balance evergreen and trending content, which is the main idea of the conversation.
2.
According to Kevin, what does evergreen content do for the website?
It makes the team popular immediately
It creates quick spikes in visitors
It drives steady traffic over time
It expires fast and must be updated often
Explanation:
Kevin explains that evergreen content drives steady traffic over time.
3.
What ratio does Kevin recommend for evergreen and trending content?
60% evergreen and 40% trending
80% evergreen and 20% trending
50% evergreen and 50% trending
70% evergreen and 30% trending
Explanation:
Kevin says he recommends around 70% evergreen and 30% trending.
4.
What does Kevin say should be used for trending content keywords?
Seasonal keywords only
Random keywords
Stable keywords
Popular keywords
Explanation:
Kevin says to use stable keywords for evergreen content and popular ones for trending content.
5.
What can be inferred about trending content from the conversation?
It can attract attention quickly but does not last long
It is useful for long-term authority building
It should make up most of the content strategy
It requires less maintenance than evergreen content
Explanation:
Kevin says trending content brings quick spikes in visitors, but trending topics expire fast, so it can attract attention quickly but does not last long.
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