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Listening Quiz: Tư Vấn Giọng Điệu Thương Hiệu Trong Tái Cơ Cấu – Advanced Level
Th11 27, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Emily and David’s conversation?
To discuss how to communicate during a company restructuring
To decide which employees should be laid off
To plan a marketing campaign for new customers
To compare different brand logos
Explanation:
They talk about using the right brand tone during restructuring, including being calm, clear, honest, and supportive.
2.
According to Emily, how should the company speak to employees during the restructuring?
With strict rules and formal language
With empathy and support
With short messages and no details
With humor and excitement
Explanation:
Emily says, ‘With empathy and support. They need to feel valued.’
3.
What does Emily say the company must be about changes?
Aggressive
Transparent
Uncertain
Silent
Explanation:
Emily says, ‘We must be transparent about changes.’
4.
Why does Emily want the tone to be calm and clear?
To replace the need for a tone guide
To make the restructuring happen faster than planned
To keep trust with customers and avoid confusing messages
To sound more formal in official announcements
Explanation:
Emily says they want to keep trust with customers and avoid confusing messages, which supports the need for calm and clear communication.
5.
What will David do next?
Announce the restructuring to customers himself
Rewrite the company logo guidelines
Delay the tone guide until next month
Gather examples of good tone for the guide
Explanation:
David says, ‘I will gather examples of good tone for the guide.’
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Listening Lesson
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Tiếng Anh Cho Kĩ Sư Điện: Thuyết Trình Thiết Kế Hệ Thống Điện – Advanced Level
Tiếp theo:
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