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Listening Quiz: Thuyết Trình Ngân Sách Marketing Thương Hiệu Hàng Năm – Easy Level
Th6 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of James’s presentation?
To explain how the company will divide its marketing budget
To ask Sophia for more employees
To report last year’s sales results
To introduce a new product to customers
Explanation:
James presents the annual brand marketing budget and explains how it will be split among digital ads, traditional marketing, and events/sponsorships.
2.
How much of the budget will be spent on digital ads?
30%
50%
40%
20%
Explanation:
James says, “We plan to spend 40% on digital ads.”
3.
What reason does James give for using digital advertising this year?
It mainly helps keep old customers loyal
It is best for public relations events
It reaches many customers because more people use online platforms
It is cheaper than other methods
Explanation:
James explains that digital advertising is important because more people use online platforms and it helps the company grow sales fast.
4.
What can be inferred about Sophia’s opinion of the budget plan?
She thinks the plan is too focused on TV and radio
She believes the plan has a good balance
She wants James to remove all event spending
She disagrees with using digital ads
Explanation:
Sophia says, “Sounds good. I like the balance in your plan,” which shows she thinks the budget is well balanced.
5.
What does James say the 30% for events and sponsorships will help create?
More old customers
Lower advertising costs
Strong brand trust
Good public relations
Explanation:
James says the last 30% goes to events and sponsorships, and that they create good public relations.
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