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Listening Quiz: Briefing Chiến Dịch Thương Hiệu – Easy Level
Th4 24, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the conversation mainly about?
Discussing a problem with a product launch
Reviewing sales numbers for the past quarter
Planning the details of a new brand campaign
Arranging a meeting with customers
Explanation:
James and Mia discuss the goal, audience, tone, required elements, and design style for a new campaign.
2.
What is the main goal of the new campaign?
To launch a new product line
To train new employees
To reduce advertising costs
To increase brand awareness
Explanation:
James says, ‘Our goal is to increase brand awareness.’
3.
Who is the target audience for the campaign?
Young adults aged 18 to 30
Teenagers aged 13 to 17
Adults aged 31 to 45
Senior citizens over 60
Explanation:
James states that they want to reach young adults aged 18 to 30.
4.
What must be included in the campaign materials?
A long product description
Only black-and-white images
Customer testimonials and prices
The new logo and the slogan
Explanation:
James says they must use the new logo and the slogan.
5.
What will Mia most likely do next?
Change the campaign’s main goal
Cancel the advertising plan
Call the target audience for feedback
Start working on ideas for the campaign
Explanation:
Mia says, ‘I will start working on ideas,’ which directly shows her next step.
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Listening Lesson
Vocabulary Flashcards and Quiz
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