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Listening Quiz: Nội Dung Tuân Thủ Thương Hiệu Để Khuếch Đại Chiến Dịch – Advanced Level
Th7 10, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is Paul and Emma’s main discussion about?
Choosing a competitor to compare with the brand
Writing customer service replies for complaints
Making sure campaign content follows brand rules
Planning a new product launch for next month
Explanation:
The conversation focuses on checking campaign content so it follows brand rules, including tone, visuals, logos, colors, hashtags, and review before publishing.
2.
What should the tone of the campaign content be?
Formal and technical
Short and secretive
Friendly and clear
Funny and dramatic
Explanation:
Paul says, ‘The tone should be friendly and clear.’
3.
What does Paul say about competitor names?
They should not be used
They should be highlighted in the posts
They should be compared with approved logos
They can be used only in comments
Explanation:
Paul clearly says, ‘no use of competitor names.’
4.
Why does Paul want each post reviewed by the team before publishing?
To make sure it matches the brand rules
To add more competitor references
To translate it into several languages
To shorten the posts for social media
Explanation:
Paul says each post needs team review after discussing brand rules, so the review is to ensure the content follows those rules.
5.
What will Emma do at the end of the conversation?
Delete the campaign posts
Ask Paul to write new brand rules
Share the checklist today
Stop tracking engagement
Explanation:
Emma says, ‘I will share the checklist today,’ which states her next action.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Tiếp theo:
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