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Listening Quiz: Nội Dung Tuân Thủ Thương Hiệu Để Khuếch Đại Chiến Dịch – Advanced Level
Th7 10, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is Paul and Emma’s main discussion about?
Writing customer service replies for complaints
Planning a new product launch for next month
Making sure campaign content follows brand rules
Choosing a competitor to compare with the brand
Explanation:
The conversation focuses on checking campaign content so it follows brand rules, including tone, visuals, logos, colors, hashtags, and review before publishing.
2.
What should the tone of the campaign content be?
Formal and technical
Friendly and clear
Short and secretive
Funny and dramatic
Explanation:
Paul says, ‘The tone should be friendly and clear.’
3.
What does Paul say about competitor names?
They should be highlighted in the posts
They can be used only in comments
They should be compared with approved logos
They should not be used
Explanation:
Paul clearly says, ‘no use of competitor names.’
4.
Why does Paul want each post reviewed by the team before publishing?
To add more competitor references
To shorten the posts for social media
To translate it into several languages
To make sure it matches the brand rules
Explanation:
Paul says each post needs team review after discussing brand rules, so the review is to ensure the content follows those rules.
5.
What will Emma do at the end of the conversation?
Delete the campaign posts
Share the checklist today
Stop tracking engagement
Ask Paul to write new brand rules
Explanation:
Emma says, ‘I will share the checklist today,’ which states her next action.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Tiếp theo:
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