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Listening Quiz: Thuyết Trình Bảng Điểm Sức Khỏe Thương Hiệu – Advanced Level
Th5 9, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Laura and Daniel’s conversation?
To discuss a brand health scorecard and its findings
To compare advertising budgets across departments
To plan a new product launch in Japan
To train employees on logo design rules
Explanation:
The conversation is centered on reviewing the brand health scorecard, what it measures, and what the results show.
2.
Which markets are included in the brand health scorecard report?
The US, UK, China, and Japan
The US, Canada, Germany, and Japan
France, the UK, Germany, and Japan
The US, UK, Germany, and Japan
Explanation:
Laura says the report includes the US, UK, Germany, and Japan.
3.
Which metrics does Laura say are used to measure brand consistency?
Price competitiveness, delivery speed, and profit margin
Employee satisfaction, ad frequency, and market share
Sales volume, customer age, and website traffic
Brand recognition, message clarity, and logo usage
Explanation:
Laura states that brand consistency is measured with brand recognition, message clarity, and logo usage.
4.
What can be inferred about the other markets besides Japan?
They have lower brand recognition than Japan
They are not included in the monthly updates
They need immediate local marketing support
They are currently meeting the company’s standards
Explanation:
Laura says the US, UK, and Germany are consistent and meet their standards, which implies they are performing satisfactorily.
5.
What will likely happen next according to Laura’s description of the scorecard?
Laura will stop tracking brand consistency
The leadership team will redesign the logo
The scorecard will update automatically every month
Daniel will remove Japan from the report
Explanation:
Laura says the scorecard updates automatically every month, so that is the next ongoing action described.
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