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Listening Quiz: Hướng Dẫn Thông Điệp Thương Hiệu Cho Truyền Thông Khủng Hoảng – Easy Level
Th10 1, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Emily and Daniel’s conversation?
Planning clear and consistent crisis messages
Choosing a new advertising slogan
Writing a long technical report
Scheduling a training seminar for managers
Explanation:
They discuss guidelines for crisis communications, including being honest, calm, brief, consistent, and responsive.
2.
According to the conversation, what should the team do with messages on different channels?
Use the same message on all channels
Wait until the crisis is over
Avoid sharing any message publicly
Write a different message for each channel
Explanation:
Emily says they must use the same message on all channels, and Daniel says this prevents wrong information.
3.
Why does Daniel say fast replies are important?
They show the team cares and is serious
They reduce the need for training
They help avoid saying sorry
They make the message longer
Explanation:
Daniel says, ‘fast replies show we care and are serious.’
4.
What can be inferred about the crisis messages Emily and Daniel want to create?
They should be easy for the public to understand
They should avoid explaining the problem
They should include many technical details
They should only be sent to employees
Explanation:
Emily says the messages should be short and easy to understand, and Daniel agrees there should be no technical words or long sentences.
5.
Why does Emily suggest training the team?
To teach the team technical vocabulary
To prepare for a sales presentation
To help everyone follow the same communication rules
To replace the need for clear messages
Explanation:
Emily says they should train the team to follow the rules, and Daniel adds that training helps everyone stay on the same page.
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