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Listening Quiz: Hướng Dẫn Thông Điệp Thương Hiệu Cho Truyền Thông Khủng Hoảng – Easy Level
Th10 1, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Emily and Daniel’s conversation?
Writing a long technical report
Choosing a new advertising slogan
Planning clear and consistent crisis messages
Scheduling a training seminar for managers
Explanation:
They discuss guidelines for crisis communications, including being honest, calm, brief, consistent, and responsive.
2.
According to the conversation, what should the team do with messages on different channels?
Write a different message for each channel
Wait until the crisis is over
Use the same message on all channels
Avoid sharing any message publicly
Explanation:
Emily says they must use the same message on all channels, and Daniel says this prevents wrong information.
3.
Why does Daniel say fast replies are important?
They make the message longer
They show the team cares and is serious
They help avoid saying sorry
They reduce the need for training
Explanation:
Daniel says, ‘fast replies show we care and are serious.’
4.
What can be inferred about the crisis messages Emily and Daniel want to create?
They should only be sent to employees
They should avoid explaining the problem
They should be easy for the public to understand
They should include many technical details
Explanation:
Emily says the messages should be short and easy to understand, and Daniel agrees there should be no technical words or long sentences.
5.
Why does Emily suggest training the team?
To replace the need for clear messages
To prepare for a sales presentation
To teach the team technical vocabulary
To help everyone follow the same communication rules
Explanation:
Emily says they should train the team to follow the rules, and Daniel adds that training helps everyone stay on the same page.
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