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Listening Quiz: Lập Kế Hoạch Truyền Thông Cho Định Vị Thương Hiệu – Medium Level
Th10 9, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Sophia and William mainly discussing?
When to launch the next advertising campaign
How to redesign the company logo
How to lower product prices for customers
Which media channels should be used for the brand
Explanation:
They are planning media channels for brand positioning and choosing platforms like Instagram, TikTok, and YouTube.
2.
Which channels do Sophia and William specifically decide to use for the brand?
Direct mail and billboards
Newspapers and magazines
Instagram and TikTok
TV and radio
Explanation:
Sophia says, ‘We should use Instagram and TikTok,’ and William agrees with focusing on digital platforms.
3.
Why do they decide not to focus on TV?
TV cannot show the product well
TV is only effective for older audiences
TV is expensive and less targeted for young people
TV is too slow to produce
Explanation:
William says, ‘TV is expensive and less targeted for young people.’
4.
Why does William mention that online videos can show the product well?
To explain why the message should be less clear
To argue that the brand should avoid digital platforms
To suggest a channel that can present the product visually
To say that online videos are cheaper than all other ads
Explanation:
William brings up online videos to support using media that can display the product effectively.
5.
What can be inferred about Sophia’s next step?
She will cancel the media plan and start over
She will ask William to change the brand image
She will switch the budget entirely to TV
She will create a brief listing the chosen channels
Explanation:
Sophia says, ‘I will create a brief with these channel choices,’ which implies her next step is to prepare that brief.
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