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Listening Quiz: Lên Kế Hoạch Tài Liệu Trade Marketing Cho Khởi Động Nhà Bán Lẻ – Medium Level
Th5 12, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Anna and David mainly discussing?
When to start selling a new product line
How to design a new store layout
How to train employees for customer service
Which marketing materials to prepare for a retailer launch
Explanation:
They discuss posters, flyers, shelf tags, digital displays, product samples, and the budget for materials needed for the launch.
2.
How many posters does Anna say they should print?
25 posters
As many as possible
At least 50 posters
Exactly 100 posters
Explanation:
Anna says they should print at least 50 posters for different store locations.
3.
Why does Anna say small flyers are better?
They are easier to distribute
They cost less to print
They can hold more information
They look more professional
Explanation:
Anna says small flyers are better for easy distribution.
4.
What can be inferred about the launch materials budget?
It only covers posters and flyers
It is unlimited and flexible
It is limited, so careful planning is needed
It has already been spent on digital displays
Explanation:
Anna says the budget is limited, so they must be careful, which implies careful planning is necessary.
5.
What will David do next?
Cancel the launch meeting
Print the posters immediately
Choose the store locations for the flyers
Prepare a list of all needed materials
Explanation:
David says, ‘I will prepare a list of all needed materials,’ which states his next action.
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