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Listening Quiz: Briefing Câu Chuyện Chiến Dịch Cho Nhóm PR – Advanced Level
Th5 18, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of the briefing?
To train employees on product repairs
To announce a change in management
To explain the PR campaign plan
To review the company’s financial results
Explanation:
Emma and Michael discuss the campaign’s message, features, tone, stories, dates, and materials, so the briefing is about explaining the PR campaign plan.
2.
What feature does Emma say is key for the campaign?
Low pricing
Faster delivery
Energy-saving technology
Customer service support
Explanation:
Emma says, “Yes, the energy-saving technology is key.”
3.
What tone should the coverage have?
Serious and formal
Positive and hopeful
Critical and cautious
Funny and casual
Explanation:
Emma directly states that the coverage “should be positive and hopeful.”
4.
What materials will the PR team get?
Press releases and fact sheets
Advertisements and coupons
Product samples and surveys
Meeting notes and invoices
Explanation:
Emma says, “We provide press releases and fact sheets.”
5.
What can be inferred about the campaign’s target media coverage?
It should be shared only after the launch
It should match what journalists want to read about
It should focus only on technical manuals
It should avoid journalists’ interests
Explanation:
Emma says they will “pitch stories that match journalists’ interests,” which implies the campaign’s media coverage should be tailored to those interests.
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