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Listening Quiz: Briefing Câu Chuyện Chiến Dịch Cho Nhóm PR – Advanced Level
Th5 18, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of the briefing?
To explain the PR campaign plan
To review the company’s financial results
To announce a change in management
To train employees on product repairs
Explanation:
Emma and Michael discuss the campaign’s message, features, tone, stories, dates, and materials, so the briefing is about explaining the PR campaign plan.
2.
What feature does Emma say is key for the campaign?
Faster delivery
Energy-saving technology
Customer service support
Low pricing
Explanation:
Emma says, “Yes, the energy-saving technology is key.”
3.
What tone should the coverage have?
Funny and casual
Positive and hopeful
Critical and cautious
Serious and formal
Explanation:
Emma directly states that the coverage “should be positive and hopeful.”
4.
What materials will the PR team get?
Product samples and surveys
Meeting notes and invoices
Press releases and fact sheets
Advertisements and coupons
Explanation:
Emma says, “We provide press releases and fact sheets.”
5.
What can be inferred about the campaign’s target media coverage?
It should be shared only after the launch
It should avoid journalists’ interests
It should match what journalists want to read about
It should focus only on technical manuals
Explanation:
Emma says they will “pitch stories that match journalists’ interests,” which implies the campaign’s media coverage should be tailored to those interests.
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