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Listening Quiz: Đề Xuất Cơ Chế Khuyến Mãi Cho Quan Hệ Đối Tác Nhà Bán Lẻ – Medium Level
Th3 29, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Anna and Daniel’s conversation?
To discuss a new promotional offer for a retailer partnership
To review employee sales performance
To negotiate the price of a product shipment
To plan a store renovation project
Explanation:
Anna presents a new idea for their retailer partnership: a buy one get one free promotion. The rest of the conversation covers the details of that promotion.
2.
How long will the promotion last?
One week
Two weeks
One month
Three weeks
Explanation:
Anna says, ‘The promotion will run for two weeks in all stores.’
3.
How will the company track sales during the promotion?
By sending out customer surveys
By using a special code at checkout
By reviewing social media comments
By counting customers at the door
Explanation:
Anna explains, ‘We will use a special code at checkout to monitor sales.’
4.
What can be inferred about Anna’s team?
They have not decided on any promotion details yet
They have already planned the promotion carefully
They expect the offer to last longer than two weeks
They are unsure whether the promotion will be affordable
Explanation:
Anna gives specific details about the length, displays, tracking method, budget, and start date, which suggests the promotion has been carefully planned.
5.
What is most likely to happen next?
Anna will extend the promotion to all stores for one month
The team will cancel the promotion because it is too expensive
The team will start preparing to launch the promotion next Monday
Daniel will ask for a different product to feature instead
Explanation:
Anna says, ‘We aim to launch it next Monday,’ so the next likely step is preparing for the launch.
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