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Listening Quiz: Thảo Luận Chiến Lược Khởi Động Thử – Advanced Level
Th4 19, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is Emily and Kevin mainly discussing?
Ways to hire more staff for the company
A plan for testing a brand message before launch
A problem with collecting customer payments
How to design a new product logo
Explanation:
The conversation focuses on a soft launch strategy for testing the brand message with a small group before the full launch.
2.
About how many people will participate in the soft launch group?
50 people
200 people
25 people
100 people
Explanation:
Emily says the group will be about 100 people from the target audience.
3.
How will Emily and Kevin collect feedback from participants?
By email newsletters
Through surveys and direct interviews
By phone calls only
By social media comments
Explanation:
Emily says they will collect feedback through surveys and direct interviews with participants.
4.
Why does Emily think the soft launch is a good idea?
It will eliminate the need for feedback later
It will make the brand message impossible to change
It guarantees the full launch will be faster
It can help them improve the message before the full launch
Explanation:
Emily explains that testing first lets them see whether the message is clear and adjust it before the full launch, which suggests it helps improve the message.
5.
How long does Emily say the soft launch should last?
Three months
One week
One month
Two weeks
Explanation:
Emily says, ‘Two weeks should be enough to gather feedback.’
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