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Listening Quiz: Theo Dõi ROI Chiến Dịch Thương Hiệu – Easy Level
Th1 3, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Anna and Daniel mainly discussing?
How to hire more staff for the sales team
How to write social media advertisements
How to design a new product line
How to measure the results of a brand campaign
Explanation:
They talk about using a measurement framework, agreed-upon metrics, collecting data, and comparing results to campaign goals to evaluate ROI.
2.
Which metrics did Anna and Daniel choose before the campaign?
Likes, comments, and shares
Reach, engagement, and sales
Clicks, visits, and revenue
Awareness, retention, and profit
Explanation:
Daniel says they chose reach, engagement, and sales.
3.
Where did Daniel get the engagement numbers from?
The finance department
A customer survey
Social media
The sales team
Explanation:
Daniel says, ‘I have the engagement numbers from social media.’
4.
What will Anna and Daniel most likely do after comparing the results to their goals?
Create a new measurement framework from scratch
Immediately end the campaign no matter what
Ignore the sales data and focus only on engagement
Use the ROI result to decide whether to continue or change the campaign
Explanation:
They say that if ROI is positive, they will continue the campaign, and if it is low, they will change the strategy.
5.
Why does Daniel say that tracking helps them make better decisions?
To show that the sales team is responsible for every result
To suggest that the campaign has already failed
To explain that measuring results guides what they should do next
To ask Anna to collect more engagement numbers
Explanation:
Daniel says tracking helps them make better decisions because they use the campaign data to decide whether to continue or change strategy.
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