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Listening Quiz: Cải Thiện Mô Hình Chấm Điểm Lead Để Tập Trung Hiệu Quả Hơn – Medium Level
Th9 9, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What is the main topic of the conversation?
Discussing how to hire more sales staff
Improving a lead scoring model to focus on better prospects
Planning a marketing event for new customers
Reviewing a company’s monthly budget
Explanation:
William and Mia discuss improving their lead scoring model so the BD team can focus on the highest-potential leads.
2.
Which data point does William say they can add to the lead scoring model?
Company size
Office location
Weather conditions
Customer age
Explanation:
William says they can add more data points like company size and budget.
3.
What engagement activity does William mention tracking?
Email opens and clicks
Social media ads
Website design changes
Phone calls and meetings
Explanation:
William says they can track email opens and clicks to measure engagement.
4.
What can be inferred about leads with decision-making power?
They are likely to score lower than other leads
They are treated as higher-priority leads
They only matter if they are in a large company
They are considered less important for sales
Explanation:
William says decision-making role is crucial and that leads with decision power score higher, so they are higher-priority leads.
5.
What will the BD team most likely do after using the improved model?
Hire a new data analyst
Focus on top leads first
Stop using lead scores altogether
Only contact leads from one industry
Explanation:
William says the BD team can focus on top leads first using the model, so that is the likely next action.
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