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Listening Quiz: Cập Nhật ICP Sau Khi Ra Mắt Sản Phẩm Mới – Advanced Level
Th4 4, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What are Jessica and David mainly discussing?
How to reduce the price of the new product
How to choose a new office location
How to train new sales representatives
How to update the ICP after a product launch
Explanation:
They discuss revising the ideal customer profile, lead qualification criteria, and related sales coordination after the new product launch.
2.
According to Jessica, which type of companies should the updated ICP include?
Companies with higher tech adoption
Companies in the retail industry
Only very large corporations
Companies with fewer employees than before
Explanation:
Jessica says they should include companies with higher tech adoption.
3.
What does Jessica say about the revenue range in the criteria?
It should be removed completely
It should be increased to reflect the new product’s value
It should stay exactly the same
It should be lowered to attract more customers
Explanation:
Jessica directly says they should increase the revenue range to reflect the new product’s value.
4.
What can be inferred about the old ICP?
It was created after the new product launch
It focused mainly on large enterprises
It already targeted mid-sized businesses and high-tech companies
It was designed for a product with lower value
Explanation:
Jessica says, ‘Our old ICP focused mainly on large enterprises,’ so that is a reasonable inference about the old ICP.
5.
What will David most likely do after the conversation?
Ignore the updated criteria until next month
Update the criteria document and draft new qualification questions
Ask Jessica to rewrite the product launch plan
Cancel the meeting with the sales team
Explanation:
David says he will update the criteria document today and draft the new qualification questions too.
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