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Listening Quiz: Rà soát cấu trúc dòng sản phẩm để đảm bảo tính nhất quán của thang giá – Advanced Level
Th11 17, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are William and Emily mainly discussing?
A new advertising campaign for a product launch
The schedule for a customer service training session
A review of a price ladder for a product range
Ways to reduce shipping costs for online orders
Explanation:
They discuss the entry, mid, and premium tiers, their prices, features, and whether the overall ladder is coherent.
2.
What does Emily say about the entry tier?
It has overlapping features with the mid tier
It matches competitor pricing exactly
It offers advanced features at a high price
It targets budget-conscious customers well
Explanation:
Emily says the entry tier targets budget-conscious customers well.
3.
How does Emily describe the mid tier?
It is designed only for premium customers
It is the most expensive option in the range
It offers more features at a fair price
It has no clear value increase over the entry tier
Explanation:
Emily says the mid tier offers more features at a fair price.
4.
What can be inferred about the price ladder after their review?
It has several overlapping price points
It likely needs major changes before being used
It is only useful for budget-conscious customers
It appears ready to be finalized
Explanation:
William says, ‘Perfect. Let’s finalize this architecture,’ and Emily agrees to prepare the report, which suggests the ladder is ready.
5.
What will Emily do next?
Contact budget-conscious customers
Prepare the report
Redesign the premium tier features
Update the competitor pricing data
Explanation:
Emily says, ‘I will prepare the report,’ directly stating her next action.
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