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Listening Quiz: Rà soát cấu trúc dòng sản phẩm để đảm bảo tính nhất quán của thang giá – Advanced Level
Th11 17, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are William and Emily mainly discussing?
A review of a price ladder for a product range
Ways to reduce shipping costs for online orders
A new advertising campaign for a product launch
The schedule for a customer service training session
Explanation:
They discuss the entry, mid, and premium tiers, their prices, features, and whether the overall ladder is coherent.
2.
What does Emily say about the entry tier?
It offers advanced features at a high price
It matches competitor pricing exactly
It has overlapping features with the mid tier
It targets budget-conscious customers well
Explanation:
Emily says the entry tier targets budget-conscious customers well.
3.
How does Emily describe the mid tier?
It offers more features at a fair price
It is designed only for premium customers
It has no clear value increase over the entry tier
It is the most expensive option in the range
Explanation:
Emily says the mid tier offers more features at a fair price.
4.
What can be inferred about the price ladder after their review?
It is only useful for budget-conscious customers
It appears ready to be finalized
It likely needs major changes before being used
It has several overlapping price points
Explanation:
William says, ‘Perfect. Let’s finalize this architecture,’ and Emily agrees to prepare the report, which suggests the ladder is ready.
5.
What will Emily do next?
Update the competitor pricing data
Prepare the report
Contact budget-conscious customers
Redesign the premium tier features
Explanation:
Emily says, ‘I will prepare the report,’ directly stating her next action.
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