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Listening Quiz: Rà soát dữ liệu chuyển đổi của danh mục trực tuyến – Advanced Level
Th1 10, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are Anna and Robert mainly discussing?
How to increase the conversion rate for an online category
How to reduce product prices across the company
When to launch a completely new website
Why customer service calls have increased
Explanation:
They discuss why the conversion rate is low and how to improve it by adding products, improving images and descriptions, and getting more reviews.
2.
According to Anna, what is one reason the conversion rate is lower than expected?
The product range is too narrow
The checkout process is confusing
The website is too slow to load
The prices are much too high
Explanation:
Anna says the range is too narrow and that customers want more options.
3.
What does Anna say about the product images?
There are no product images at all
The images are too colorful for customers
Some images are small and unclear
All images are already detailed and clear
Explanation:
Anna says that some images are small and unclear.
4.
What does Anna say about customer reviews?
They need more reviews to build trust
Customers prefer not to leave reviews
Reviews are only useful for shipping questions
They already have too many reviews
Explanation:
Anna says they need more reviews to build trust.
5.
What can be inferred about Robert after hearing Anna’s suggestions?
He is ready to take action on improving the category
He only wants to change the product prices
He thinks the problem cannot be solved
He disagrees with Anna about the conversion data
Explanation:
Robert says, ‘Let’s make a plan and start working on it,’ which shows he is ready to act on Anna’s suggestions.
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