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Listening Quiz: Rà soát dữ liệu chuyển đổi của danh mục trực tuyến – Advanced Level
Th1 10, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are Anna and Robert mainly discussing?
How to reduce product prices across the company
How to increase the conversion rate for an online category
Why customer service calls have increased
When to launch a completely new website
Explanation:
They discuss why the conversion rate is low and how to improve it by adding products, improving images and descriptions, and getting more reviews.
2.
According to Anna, what is one reason the conversion rate is lower than expected?
The website is too slow to load
The product range is too narrow
The prices are much too high
The checkout process is confusing
Explanation:
Anna says the range is too narrow and that customers want more options.
3.
What does Anna say about the product images?
All images are already detailed and clear
Some images are small and unclear
The images are too colorful for customers
There are no product images at all
Explanation:
Anna says that some images are small and unclear.
4.
What does Anna say about customer reviews?
They already have too many reviews
Customers prefer not to leave reviews
Reviews are only useful for shipping questions
They need more reviews to build trust
Explanation:
Anna says they need more reviews to build trust.
5.
What can be inferred about Robert after hearing Anna’s suggestions?
He thinks the problem cannot be solved
He is ready to take action on improving the category
He only wants to change the product prices
He disagrees with Anna about the conversion data
Explanation:
Robert says, ‘Let’s make a plan and start working on it,’ which shows he is ready to act on Anna’s suggestions.
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