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Listening Quiz: Kevin Trình Bày Các Phân Khúc Khách Hàng Mới – Medium Level
Th11 27, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà khoa học dữ liệu (English for Data Scientist)
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1.
What is the main topic of Kevin and Anna’s conversation?
A discussion about a new office policy
A plan to hire new employees
A report on customer segmentation and marketing
A complaint about product quality
Explanation:
Kevin presents the results of a clustering analysis, identifies three customer segments, and explains how the company can use them for targeted marketing.
2.
How does Kevin describe the second customer group?
They are middle-aged and prefer traditional products
They are older customers who like simple and low-cost items
They are interested in luxury items
They are young and tech-savvy
Explanation:
Kevin says the second group is middle-aged and prefers traditional products.
3.
What kind of items do the third customer segment like?
Simple and low-cost items
Traditional products only
Tech-savvy gadgets
New and expensive items
Explanation:
Kevin explains that the third group is older customers who like simple and low-cost items.
4.
Why does Anna ask how the information can be used?
She wants Kevin to repeat the first group description
She does not understand what clustering means
She is trying to change the topic
She wants to know how the analysis can help the company
Explanation:
Anna asks how the information can be used right after Kevin describes the three segments, showing she wants to know its practical value for the company.
5.
What can be inferred about Kevin’s analysis?
It only describes one customer group
It was rejected by Anna
It is unlikely to be useful for sales
It can help the company target customers more effectively
Explanation:
Kevin says the company can create targeted marketing for each group, and he adds that personalized offers usually improve sales, so the analysis should help the company target customers more effectively.
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