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Listening Quiz: Cải Thiện Copy Quảng Cáo Để Có Kết Quả Tốt Hơn – Medium Level
Th11 1, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of Anna and John’s conversation?
How to write a business report
How to improve ad copy
How to design a company logo
How to schedule a marketing meeting
Explanation:
Anna gives John advice on making the ad copy more effective by using action words, a strong call to action, and a more relevant headline.
2.
What example does Anna give to make the ad copy stronger?
‘Try our product today’
‘Contact our office for details’
‘Our product is good’
‘Read our brochure today’
Explanation:
Anna specifically says, instead of ‘Our product is good,’ John should say ‘Try our product today.’
3.
What does Anna say should be added at the end of the ad?
A customer testimonial
A strong call to action
A list of product colors
A company history section
Explanation:
Anna tells John to add a strong call to action at the end, such as ‘Buy now’ or ‘Sign up today.’
4.
Why does Anna suggest making the headline more relevant to the customer’s needs?
To avoid using any action words
To replace the call to action
To make the ad longer than before
To make the ad more attractive and clear
Explanation:
Anna says that matching the customer’s problems makes the ad more attractive and clear, which explains why she wants the headline to be more relevant.
5.
Why is John thanking Anna at the end of the conversation?
He plans to update the ad based on her advice
He is asking her to send him more examples
He disagrees with her suggestions but is being polite
He wants her to rewrite the entire ad for him
Explanation:
John says, ‘Thanks, Anna. I will update the ad now,’ showing that he appreciates her advice and plans to revise the ad.
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