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Listening Quiz: Chiến Lược Local SEO Cho Thương Hiệu Bán Lẻ Nhiều Chi Nhánh – Advanced Level
Th5 29, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of Sarah and Daniel’s conversation?
Planning a national television advertising campaign
Hiring additional staff for each store location
Designing a new product line for online shoppers
Improving local search visibility for a multi-location retail brand
Explanation:
Sarah explains a plan to improve store visibility using local SEO tactics such as Google My Business, reviews, local keywords, and backlinks.
2.
What does Sarah say should be optimized first?
The checkout process
The company newsletter
The store window displays
The Google My Business listings
Explanation:
Sarah says, ‘First, we need to optimize your Google My Business listings.’
3.
According to Sarah, what helps improve trust and ranking signals?
More product photos
Positive reviews
Longer store hours
Discount coupons
Explanation:
Sarah says, ‘Yes, positive reviews improve trust and ranking signals.’
4.
What kind of words will Sarah add to the website?
Employee names and job titles
City and neighborhood names
Seasonal sale terms and brand slogans
Shipping codes and warehouse numbers
Explanation:
Sarah says they will add ‘city and neighborhood names’ to the website.
5.
What can Daniel likely expect after following Sarah’s plan?
Fewer customers searching nearby
Improved local visibility over time
Immediate top rankings within one day
A complete redesign of all store products
Explanation:
Sarah says the changes help stores become more visible and that results usually take a few weeks to a couple of months, so improved visibility over time is the reasonable inference.
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