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Listening Quiz: Cuộc Họp Brainstorm Chiến Dịch – Medium Level
Th9 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
Choosing a company president
Scheduling a business trip
Planning a new marketing campaign
Fixing a technical problem
Explanation:
Sarah and James are brainstorming ideas for a new campaign, including social media trends, contests, influencers, and short videos.
2.
What does James suggest using to track contest entries?
Phone numbers
Survey forms
Hashtags
Email addresses
Explanation:
James says, ‘We could use hashtags to track entries.’
3.
Why does Sarah think contests are a good idea?
They only work on one platform
They get people involved quickly
They are easier to manage than videos
They are cheaper than ads
Explanation:
Sarah says, ‘contests get people involved quickly.’
4.
What can be inferred about the influencers they want to partner with?
They should match the brand’s image and values
They should be selected by contest winners
They should be famous regardless of brand fit
They should only post long videos
Explanation:
James says they should pick influencers who fit their brand, and Sarah agrees that authenticity is very important, so the influencers should match the brand.
5.
What kind of ads does James propose creating?
Live phone calls
Short videos
Printed flyers
Long radio ads
Explanation:
James says, ‘Also, let’s create short videos for ads.’
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Listening Lesson
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Tiếp theo:
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