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Listening Quiz: Giải Thích Lý Do Thay Đổi Chiến Lược Đặt Giá Thầu – Easy Level
Th5 15, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is Olivia mainly suggesting in the conversation?
To change the bidding strategy from manual CPC to target ROAS
To focus only on getting more clicks
To delay any changes until later
To stop advertising and reduce spending
Explanation:
Olivia says, “We should switch from manual CPC to target ROAS,” which is the main topic of the conversation.
2.
What does Olivia say target ROAS does?
Keeps bids fixed each day
Sets bids to get a specific return on ad spend
Focuses only on clicks
Requires more manual work
Explanation:
Olivia explains that target ROAS “sets bids to get a specific return on ad spend.”
3.
Why does Olivia say manual CPC is less ideal?
It cannot be used next week
It is only useful for sales value
It automatically improves results
It needs more work
Explanation:
Olivia says manual CPC “lets us set bids, but it needs more work.”
4.
What can be inferred about Paul’s attitude by the end of the conversation?
He still thinks the current strategy is best
He is interested in trying Olivia’s suggestion
He does not understand what bidding is
He wants to cancel the advertising campaign
Explanation:
Paul asks questions about target ROAS and then says, “That sounds good. When do we start?” This shows he is interested in trying the change.
5.
What will Olivia and Paul likely do next?
Choose a different strategy based only on clicks
Continue manual CPC without changes
Stop advertising for now
Begin using the new bidding strategy next week and review the results
Explanation:
Olivia says, “We can start next week and watch the results,” so the next step is to begin the new strategy and monitor it.
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