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Listening Quiz: Lên Kế Hoạch Chuỗi Email Giỏ Hàng Bị Bỏ – Medium Level
Th12 24, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What are James and Laura mainly discussing?
How to write a blog post for new customers
How to design an email sequence for abandoned carts
How to schedule a company meeting
How to handle customer refunds by phone
Explanation:
They are planning a three-email sequence for abandoned cart customers, including what each email should say and when to send it.
2.
How many emails should they send in the abandoned cart sequence?
Three emails
One email
Four emails
Two emails
Explanation:
James says that three touchpoints work best for abandoned carts.
3.
What should the first email include?
A request for customer feedback
A deadline to buy immediately
A large discount offer
A simple reminder about the cart
Explanation:
James says the first email reminds customers about their cart and should be a simple reminder.
4.
When should the second email be sent?
A week later
One hour after cart abandonment
After 24 hours
After 72 hours
Explanation:
James says to send the second email after 24 hours.
5.
Why does James suggest a deadline in the third email?
To introduce the company team
To ask customers to unsubscribe
To create urgency
To apologize for the abandoned cart
Explanation:
James says the third email should create urgency with a deadline, so the deadline is meant to encourage action.
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