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Listening Quiz: Sử Dụng Nhất Quán Tham Số UTM – Medium Level
Th8 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
How to run email campaigns
How to use UTM parameters consistently
How to analyze sales data
How to design a company website
Explanation:
The conversation focuses on why UTM parameters are important and how to use them with consistent naming rules.
2.
Why are UTM parameters important, according to John?
They reduce the need for analysis
They help track where website traffic comes from
They improve website design
They make emails look more professional
Explanation:
John says UTM parameters help track where website traffic comes from.
3.
What does John say will happen if naming rules are not consistent?
The website will load slowly
The data will be confusing and hard to analyze
The team will stop using UTM parameters
The source names will become lowercase
Explanation:
John explains that without consistent naming rules, the data will be confusing and hard to analyze.
4.
What example does John give for email campaigns?
Always use ‘ad’
Always use ‘utm’
Always use ’email’
Always use ‘campaign’
Explanation:
John says to always use ’email’ for email campaigns.
5.
How should UTM names be written, according to John?
With capital letters and spaces
With random abbreviations
With underscores and mixed cases
With only lowercase and no spaces, using dashes instead
Explanation:
John says to use only lowercase, no spaces, and dashes instead of spaces.
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